Privacy & Cookie Policy

AETERNA (the “Site”) is owned and operated by AETERNA STYLE which is a trading name of AETERNA STYLE Limited (“AETERNA STYLE”, “we”, “our”, “us”). We are committed to protecting and respecting your privacy. AETERNA STYLE Limited company number 09260638 of PO Box, 73685, LONDON, W12 2FZ is the data controller for the purpose of the Data Protection Act 1998 (the “Act”).

This privacy policy sets out what kinds of personal information we collect from you: the ways in which we collect personal information; how we use the personal information we collect; with whom we share information we collect; how you can access or amend your personal information; and what kinds of security we use to protect information you provide.

Before using this Site- and particularly before submitting personal information via this Site- please ensure you read this policy. If the terms and conditions of this policy are not acceptable to you, please discontinue using the Site. By using the Site you will be deemed to accept the terms of this policy.

Our Site may from time to time contain links to and from websites of third party affiliates or partners. This Privacy Policy does not apply to websites maintained by other companies or organisations to which we link and if you follow those links we do not accept responsibility or liability or any of those websites of the personal information that you submit to those third parties via their websites. Please ensure that you read the privacy policy of such other companies or organisations before using their websites and submitting your personal information to them.


AETERNA STYLE may process and use your personal information for the processing of orders and payments and to provide you with a personalised shopping experience. We will also use your personal information to fulfil and deliver your orders and manage your account and may pass this to any third party company involved in fulfilling and delivering your order on our behalf.

Your payment card details will be used to process your order using our payment partners’ systems. Our payment partners, Global Payments and Realex, provide a secure payment gateway that encrypts your card details in a secure host environment. Your payment card details will never be shared with third parties. However, personal information that you provide may be disclosed to a credit reference or fraud prevention agency, which may keep a record of information.

We may also use your personal information to send you news of our products and services but only if you have registered to receive our mailings.

We collect general information about site traffic, sales and other commercial information which we may pass on to third parties but this information does not include any information that can identify you personally.

We may use your personal information for our internal marketing and demographic studies, together with non-personal data to monitor customer patterns so we can consistently improve our site design to better meet our visitors’ needs.

We may use your personal information to advise you of changes to our website and to record which products you are interested in or enquire after so as to improve our features and customer service on our Site.

From time to time we may employ third party business partners to collect personal information on AETERNA STYLE’s behalf. In such cases, these third parties will be subject to confidentiality agreements and instructed by AETERNA STYLE to comply fully with this Privacy Policy.


AETERNA STYLE may collect personal information from you such as full name, billing and delivery address, telephone number, email address and debit or credit card details when you place and order, register for a service offered by AETERNA STYLE or sign up for our mailing lists. By placing an order or registering, you are consenting to our collection and processing of your personal information in accordance with this privacy policy.

We may obtain personal information as a result of authentication or identity checks when processing your payment for an order. We may also ask you for personal information when you enter one of our competitions or promotions. If you contact us, we may keep a record of that correspondence, including if you make a complaint.

We may also collect and process details of your visits to our Site including, but not limited to traffic data, date of birth, location data and other communication data, as well as information about your computer, including where available, your IP address, operating system and browser type, for system administration.


We may obtain information about your general internet usage by using a cookie file which is a small file that is stored on your computer’s hard drive or on your web browser. Our Site uses cookies to keep track of how often you visit our Site, the contents of your shopping cart, your previous orders and to deliver content specific to your interests. Cookies also help us to improve our Site and to deliver a better and more personalised service.

Most browsers are automatically set to accept cookies but usually you can alter the settings of your browser to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including cookies that are essential for the Site to operate) you may not be able to access all or parts of our Site. Unless you have adjusted your browser settings so that it refuses cookies, our system will issue cookies as soon as you visit our Site.


When you register with our Site, you will be given the option to subscribe to our email mailing list to receive regular news updates from us by email about new products, features, special offers, events of interest, and sales and promotions.

Our email service will be sent to you by AETERNA STYLE Limited trading as AETERNA STYLE. We will not sell or otherwise pass your personal information to third parties for marketing purposes without your consent.

At all times, we will offer you the opportunity to unsubscribe to our email update service if you change your mind. Any e-mail we send you will contain an easy automated unsubscribe link so that you can opt-out. Simply follow the instructions in the e-mail. 


If for any reason you are concerned that any personal information held by AETERNA STYLE is not correct, please visit the Site and, after logging into the Site using the “Log In” menu on the home page, you may review and change your personal information in the “My Account” section. Only you may access your personal data from the Site using your password and email/User ID.

You have a right to request a copy of any personal information that we hold about you under the Act. If you wish to obtain a copy, then please write to us using the address provided below. As we are permitted to do under the Act, we may ask you to pay a fee of no more than £10 to meet our costs in providing you with details of the information we hold about you.


We will take reasonable care to ensure that your personal information is treated securely and in accordance with this Privacy Policy. When you place and order or access your account information, we use a Secure Socket Layer (SSL) encryption that encrypts your information before it is sent to us in order to try to protect it from unauthorised use.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of our data transmitted to our Site and any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access. However, in the absence of our negligence we cannot be held liable for any loss you may suffer if a third party procures unauthorised access to any data you provide when accessing or ordering from the Site.

Where we have given you (or you have chosen) a password that enables you to access certain parts of our Site, you are responsible for keeping this password confidential.

The personal information we collect from you may be transferred to, and stored at a destination outside of the European Economic Area (“EEA”) It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal information, you agree to this transfer, storing and processing.


If you require more information please send an email or write to: AETERNA STYLE Limited, PO Box 71729,London, W2 7GB.


We may disclose your personal information to third parties:


We reserve the right to change this policy at any time and in our sole discretion. If we do change the policy, the new policy will be posted here, along with its revision date, and all personal information collected from you following the posting of such changes will be subject to the new policy.