About Us

Aeterna, meaning “timeless” in Latin is the theme that drives this independent fashion e-boutique.

Co-founded by two Australian women based in London, they have created a timeless retail concept developed from years of cultivating their own wardrobes with unique investment pieces purchased from around the world.

AETERNA STYLE's carefully selected and edited product range offers the style-savvy modern day woman a new approach to dressing where clothes can be worn effortlessly without the need for status or label flashing.

The labels available online are a carefully curated mixture of unique, timeless, and contemporary pieces from both established, new and up-and-coming designers who follow the same ethos in their design philosophy.

Women should wear clothes that fit, clothes that feel great and pieces that inspire. AETERNA STYLE is the antithesis of fast fashion and an ode to elegance that stands the test of time.